Communication—whether in the form of a conversation or as abstract as a logo—is the telling of a story. A story is a life lived. It’s about risk and hope and fear and struggle and love and loss. It’s about heart and soul and the real reasons behind things. What does all this have to do with design and marketing? Everything! Black Lion considers businesses like people. Our greatest challenge is taking our clients’ feature-rich businesses and translating them into stories—stories with benefits. Oh yes, and making them look good in the process. But only after research and analysis is completed, is visual expressiveness begun. Design can’t be plotted on a chart, measured, compiled, or compared, but rather, is the face of a business’s story, the eyes to its soul beneath. Black Lion is their storyteller and we create marketing that tells our clients’ stories so that they thrive—happily ever after.
The earth without art is just eh.